Matthew Boyle

Matthew Boyle
I help small- and medium-size businesses effectively leverage their online presence in order to increase brand awareness, target ideal clients and increase leads and revenue.
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Recent Posts

Inbound Sales Was Always The Future

Posted by Matthew Boyle on February 11, 2019

Inbound sales came long before outbound sales.

It is the natural form of selling and marketing.

Before the word marketing was invented and the techniques of advertising were cobbled together, people shopped at familiar markets and dealt with merchants whom they thought they could trust. Things were small and fade to face then.

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Topics: Sales

Our Guide to Starting Out on Social Media

Posted by Matthew Boyle on January 28, 2019

The good – or bad - old days of spending millions of dollars in traditional media to gain popularity and increase brand awareness are gone. You don't have to rob a bank to advertise your business on TV, billboards, and newspapers. Social media has revolutionized marketing and offered a low-cost platform for companies to market their goods and services. Out of the 2.4 billion people surfing the net, 74% of them use different social media platforms. Social offers a venue to interact with potential customers. Here's our short beginner's guide to guiding you the different social options out there.

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Topics: Social Media

What Is a Click Funnel and Why Do You Desperately Need One?

Posted by Matthew Boyle on January 21, 2019

Do you feel like you're getting the clicks you need?

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Topics: Content Marketing, Leads and Conversion, Inbound Marketing, Strategy

4 Brilliant Ways to Generate Sales Leads Like a Pro

Posted by Matthew Boyle on December 18, 2018

As small businesses now spend more than $75,000 a year on digital marketing, it's vital that companies find ways to skirt those costs.

Instead of being overwhelmed by cost, use the tools that you have to generate leads for as little money as possible. With the data that you have, you can generate sales lead that turn into real dollars for your business.

Here are four tactics to explore.

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Topics: Leads and Conversion

Your Ultimate 8 Point Cheat Sheet to Create Killer Content

Posted by Matthew Boyle on December 3, 2018

50% of content gets less than 8 social shares.

Most business' content marketing strategies are so 2002!

Creating random content isn't going to help your business. A randomized content strategy will cause more harm than good. You need to have a plan in place to create killer content and draw attention to it.

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Topics: Content Marketing

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