Being on the internet is not the same as winning the internet. And given the fact that there are a whopping 1.9 billion websites out there, your business needs to be focused on winning with its online presence in order to cut through the clutter.
So then, what qualities make up a "winning website" that helps your business move towards its goals? What qualities make a site that boosts your brand awareness, drives revenue, and ultimately works hard for your company non-stop?
You could ask 100 web experts that question and get 100 different answers.
In our opinion though, to build a website that really nails it in today's digital age, you're going to want to focus your efforts on 10 qualities we will share with you now.
1. The Right Platform
Do you feel confident publishing content to your website?
If you're answering no to that question, your site is probably built on the wrong platform.
Businesses have fallen into traps with web design companies who build sites via hand coding which then makes it possible for none-web developers to make additions or adjustments. Instead, companies are left engaging their development firm continuously anytime something needs to tweaked.
That's why we recommend that you have your site built using an open source, easy-to-use content management system like WordPress.
With WordPress, you can get your website professionally created and keep it updated since you'll be able to easily manage your content.
2. Plays Well With Mobile
More people today are browsing the internet on their mobile phones than they are using desktops. If your website isn't ready to present your content in a way that's easy for mobile users to consume, you're losing massive amounts of money and customers.
The good news is that most content management system templates are mobile friendly so upgrading your site with the help of a pro should be a quick and painless process.
3. Simple Navigation
Most people who land on your site will leave in under 15 seconds. That means that you need to make it so they can find what they need, fast.
Clear navigation facilitates that.
The best way to test your navigation's clarity is to conduct usability testing to see how people interact with your web pages without your direction.
4. Clutter-Free Design
Every page on your website needs to have a purpose. Not 100 purposes.
Where do you want your user to go? How can you move them further down your sales funnel?
Whatever your goal is, your content should aim to move visitors towards it in as straightforward a fashion as possible. That means removing all of the other clutter from your pages that are trying to pull people's attention in a million different directions.
The clearer your pages and goals are when you build a website, the better your conversion rates will be.
5. Easy to Find Call to Action
"Purposes" and "goals" brings us to the concept of "call to actions".
Call to actions are when you specifically ask your website visitors to contact you, book an appointment, sign up for your mailing list, etc.
Your call to action should be clear, visible, and featured prominently on the pages of your site. A lot of people include their call to action multiple times on their pages when they build a website.
Nobody has time for a slow website. Seriously, people's attention spans today are worse than that of a goldfish.
Bottom line, if your website is loading slow, people are going to hit the "back button" on their browsers.
Check out your website's speed and get improvement suggestions with this tool by Google.
There are a lot of websites out there right now that are straight-up dumb.
Inaccurate information. Errors. No credibility.
To make sure that your site doesn't get seen by users (and search engines) as non-credible, make sure what you're sharing is accurate.
Fact check your content, scan for spelling errors, link to sources. Anything you can do to seem professional online will help you get ahead of millions of websites in the blink of an eye.
Search engines are how people navigate the web. Look no further than Google's 4.5 billion searches per day to understand that fact.
In order to be seen favorably by search engines, you'll need to learn the basics of search engine optimization.
Teaching you about SEO is a whole other article in itself. To familiarize yourself with the basics, check out this guide and then find a pro to help you implement a killer SEO strategy when you build a website or refresh your existing one.
9. Social Integration
Platforms like Facebook boasts billions of users. Combine that with the audiences Twitter, Instagram, and other platforms have and you've got a whole lot of reasons why you should be integrating social when you build a website.
To get started with social integration, have "share" buttons on your articles. Have links to your social media accounts at the bottom of your pages. Integrate Pinterest into your site's core so people can easily share your photos.
Making your content easy to share means more brand impressions.
If you're selling products or services, people will want to see what your previous customers have to say about you. The best way to facilitate that is to share reviews on your site.
Have a testimonials tab at the top of your website that shares specific and inspiring reviews. You can also link out to your Yelp or Facebook pages if you're present on those platforms.
Wrapping Up Tips to Build a Website That Works Hard for Your Business
There you have it! 10 tips to build a website that ensures it will work hard for your business day in and day out.
Want help incorporating these tips into your new website or website refresh? Do you need a partner who can help you skyrocket your lead generation efforts through multi-faceted digital marketing strategies?
If so, let our team at Adventii Media give you that assist.
Our creative marketing agency has been helping businesses grow exponentially for years.
We can do the same for you.
I help small- and medium-size businesses effectively leverage their online presence in order to increase brand awareness, target ideal clients and increase leads and revenue.