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    your sandbox for inbound and digital marketing ideas, opinions, strategies and blueprints

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Content Marketing

Your Ultimate 8 Point Cheat Sheet to Create Killer Content
By Matthew Boyle on December 3, 2018

50% of content gets less than 8 social shares.

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Leads and Conversion, Website Design

10 Tips to Build a Website That Works Hard for Your Business
By Matthew Boyle on November 26, 2018

Being on the internet is not the same as winning the internet. And given the fact that there are a whopping 1.9 billion websites out there, your business needs to be focused on winning...

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Inbound Marketing, Strategy, Customer Service

RIP: The Marketing Funnel Is Dead
By Katie Briante on November 19, 2018

Two of the major concerns in any business are "how am I going to attract customers" and "what can I do to keep them coming back". Typically those two questions are dealt with in two...

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Inbound Marketing, Blogging

8 Tips for Writing a Blog Post That People Will Actually Read
By Matthew Boyle on November 12, 2018

The very minute you read this blog post, some 542,000 other web pages get read too. That's right. Because Internet users consume content off of 23.7 billion web pages every month. That's...

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Social Media

Here Comes the Bribe: Where David Fell Short
By Matt Pana on November 5, 2018

As wedding season comes to a close, let’s take a look back on how a bridal superstore experienced their very own flight risk. Nearly half a decade ago, David’s Bridal’s facebook feed...

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Lies of Emission
By Matt Pana on October 29, 2018

Three years ago today, Volkswagen (VW) faced a public relations crisis, as the company was accused of producing fraudulent results on their emissions tests for their diesel vehicles....

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Leads and Conversion

What's Inbound Marketing?
By Katie Briante on October 22, 2018

If you work in marketing (or anywhere in the vicinity of marketing) you’ve probably heard the phrase “inbound marketing”. You’ve probably heard how great it is, how important it is to be...

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Leads and Conversion

How to Build A Landing Page That Will Convert Sales
By Matthew Boyle on October 15, 2018

Getting landing pages built is one of the top challenges of B2B marketers, but it doesn't have to be. In retrospect, a strong landing page involves knowing who you are speaking to and...

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